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Vender en tiempos de crisis

The difficulty of selling in the current economic climate.

More than ever, today the company's success lies in its ability to analyze the changing environment in which develop their business relationship act accordingly. Analyzing your industry and your market properly oriented, the ability to have the organization to anticipate the future will have a profound impact on company strategy. The sales department is the main area of \u200b\u200bthe organization and the current market also demands innovation in business models.

While others are talking and complaining of the crisis, we must act. No one and nothing changes if it feels and understands the need for change. A change in business model, goes through specialization. For we must reorient sales efforts and to decide, among other things, the customer segment to which we will focus. loyal customers, those that generate recurring sale, stand as the main source of revenue for the company in times of crisis.

is time to work with them, with a focus on partners, offering new products, lower costs, adjusting prices and increasing value to our products. The strategy of product / price must give way to consultative selling. In his day, as they grasp for sell. Today the complex is also satisfying to build loyalty.

addition, we must be attentive to the loss of customers. What are the reasons why we leave? Only by knowing why we stop buying, we will take steps to avoid it.

However, the sales department will have the full support of management, who should decide where the company should go in the current climate. Those responsible for the organization observed that small achievements will keep alive the attitude change. But to do so, shall forward to the team, remunerating people and changing the way to reward the effort.

leadership and innovation are the axes that should push the teams towards change and, in turn, to survival and success of organizations.

Good sale!