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FACTS ON NOISE

- Noise pollution

By simple, we can define the noise as an inarticulate sound Confused, more or less strong and always unpleasant for the perceiver. With the development of urban and industrial civilization has gained increasing importance as an air pollutant with clear adverse health effects.

The main sources of noise are:

• housing , appliances, computers, radios and television services Heating ...

• transport (traffic, rail, aircraft), is considered the main source.

• industrial activities , by the machinery they use.

• construction of buildings and civil engineering (jackhammers).

• entertainment such as discotheques and cafes.

The effects of noise are subjective and are dependent on frequency, sound intensity, exposure time, and recipient age.

Among the physiological effects include:

• auditory fatigue, which is an increase in the threshold of audibility, and it appears from 90 dB

• concealment, or a perceived lack of noise, under the influence of another that is superimposed

• professional deafness prolonged exposure to aggressive sounds (from 85 dB )

• acoustic trauma or non-progressive loss of hearing for violent shows sound waves, mainly explosions (140 dB).

Other specific indirect effects on the circulatory system (increased heart rate, increased blood pressure), endocrine (secretion of adrenaline) , gastrointestinal tract (decreased salivation, nausea, vomiting, ulcers ...) and dizziness by alteration of the organ of balance.

As psycho-physiological effects, are headaches, loss of appetite, sleep disturbance, neurosis, irritability and stress, poor concentration, reduced performance employment and learning ability, promoting occupational accidents and school failure.

METHODS OF DETERMINATION AND CORRECTION

POLLUTION IN SONORA

Preventive :

• land planning to avoid incompatible activities.
• Urban Planning to isolate the noisy activities.
• urban architecture with the construction of noise barriers and sound insulation of buildings.
• environmental impact studies for planning the ground.
• Establishment of fees, fines and grants for anti-noise works.
• Using silencers on vehicles and machinery
• information and environmental education.

Corrective :

• regulations to regulate noise levels.
• direct actions against the noise source such as geographic isolation, re-alignment of service or activity that does limit the noise by scheduling or power limitations.

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68 REMBRANDT PRINTS ORIGINAL MERCEDES STREETS IN THE FOUNDATION AND CARLOS BALLESTEROS DE CACERES

The Department of Social and civic participation sends us this invitation if a group of our partners want to see this exhibition on Rembrandt.

Guided

see the works of famous Dutch artist

Street Foundation and Mercedes Cáceres Carlos Ballestero of shows for the first time in Spain, a collection of 68 original prints of the artist Dutch Rembrandt, considered one of the greatest masters of baroque painting and engraving.

To get to know this show will tours to groups, like the entry will be free . For these prior appointment should call 927 22 36 11 or reserve by email at administracion@fmercedescalles.org .

Visiting hours will be from Tuesday to Saturday from 11.00 to 14.00 and from 17.00 to 20.00 hours and on Sundays from 11.00 to 14.00 hours.

The public do if you are interested in seeing indiquéis us and we arranged a visit the day and time that you find most convenient.

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Vender en tiempos de crisis

The difficulty of selling in the current economic climate.

More than ever, today the company's success lies in its ability to analyze the changing environment in which develop their business relationship act accordingly. Analyzing your industry and your market properly oriented, the ability to have the organization to anticipate the future will have a profound impact on company strategy. The sales department is the main area of \u200b\u200bthe organization and the current market also demands innovation in business models.

While others are talking and complaining of the crisis, we must act. No one and nothing changes if it feels and understands the need for change. A change in business model, goes through specialization. For we must reorient sales efforts and to decide, among other things, the customer segment to which we will focus. loyal customers, those that generate recurring sale, stand as the main source of revenue for the company in times of crisis.

is time to work with them, with a focus on partners, offering new products, lower costs, adjusting prices and increasing value to our products. The strategy of product / price must give way to consultative selling. In his day, as they grasp for sell. Today the complex is also satisfying to build loyalty.

addition, we must be attentive to the loss of customers. What are the reasons why we leave? Only by knowing why we stop buying, we will take steps to avoid it.

However, the sales department will have the full support of management, who should decide where the company should go in the current climate. Those responsible for the organization observed that small achievements will keep alive the attitude change. But to do so, shall forward to the team, remunerating people and changing the way to reward the effort.

leadership and innovation are the axes that should push the teams towards change and, in turn, to survival and success of organizations.

Good sale!